Getting leads is just the tip of the iceberg and really the first half of the process.
The other part is how you distribute your leads to buyers.
And this where lead distribution software enters the picture.
But, what exactly is lead distribution software used for and which tool is the best?
Well, that’s exactly what we’re going to be converting in today’s post.
And P.S., this post is only for lead sellers, marketers, or any type of business that needs to send leads to buyers. If you’re looking for some other post on lead distribution, then this is not the post for you!
What is lead distribution software? (From a lead seller’s perspective)
Lead distribution software is a tool used by lead sellers looking to efficiently manage and assign leads to their buyers or clients.
This software automates the lead distribution process, ensuring that leads are promptly assigned to the most qualified buyers based on predefined rules and criteria. By streamlining lead assignment, lead distribution software helps buyers optimize their workflow, increase productivity, and improve conversion rates.
And simply put, any serious lead seller needs a lead distribution tool.
Let’s take a look at an example:
Imagine that you’re looking to qualify your prospect based on what state they’re in and you have different buyers for each state.
Maybe you have a multi step form looks that looks like this:
Back in the day, to get the leads to the appropriate buyer, you’d have to hire a developer to build the backend distribution tech for you to route the lead to after the form is submitted.
But now today, it’s possible to automatically route and distribute leads to the appropriate seller after someone submits you’re lead form and gets into your lead distribution tool.
All without having to do any coding.
This is the power of lead distribution.
Identifying your key requirements for your lead distribution tool
As a lead seller, choosing the right lead distribution tool can make a huge difference in your business. The wrong tool could drive up costs, impact your ROI, complicate your workflow, and even impact your relationships with buyers.
Here are some factors to consider when selecting the right lead distribution software.
Key factor #1: Ease of integration with existing systems
One important thing to keep in mind when choosing a lead distribution software is how well it integrates with your current systems, particularly your lead capture forms. You want to make sure that your leads can flow smoothly into your distribution tool. If it’s difficult to transfer leads, it might be a good idea to look into alternative options.
At GetLeadForms, we understand the importance of seamless lead distribution, which is why we offer integrations with a wide range of lead distribution tools such as LeadByte and many others. Our direct integrations and webhook capabilities enable you to effortlessly connect your lead capture forms to your chosen lead distribution software.
This ensures that your leads are automatically sent to the appropriate buyers, reducing the risk of any delays or errors in the distribution process.
Key factor #2: Industries the lead distribution software caters to
When it comes to choosing a lead distribution tool, it’s important to consider your specific needs based on your industry.
A quick Google search will reveal numerous options, ranging from tools catering to B2B SaaS companies to tools designed for lead sellers. If you are in the business of selling leads to buyers, it is crucial to select a lead distribution tool that caters to both sellers and buyers of leads. One such option is LeadByte, which offers comprehensive features for both sides of the lead distribution process.
In addition to considering the buyer and seller aspects, it is also vital to ensure that your chosen tool understands and adheres to compliance regulations. Certain industries, such as those regulated by the Telephone Consumer Protection Act (TCPA) — link, require strict adherence to guidelines. Lead distribution tools like LeadByte not only possess a strong understanding of TCPA regulations but also provide specific features that help lead sellers and buyers stay compliant.
Key factor #3: Features built for lead sellers and buyers
The next big factor to take into account is that your chosen tool has all of the key features that you need it to have.
Here’s a list of features to look for:
- Lead scoring and routing: Ability to score leads based on specific criteria and route them to the most appropriate buyers.
- Real-time lead delivery: To ensure that your leads are delivered instantly to buyers, reducing the chance of missed opportunities.
- Advanced filtering and targeting: To set up custom filters and targeting strategies to ensure leads are routed to the most relevant buyers.
- Integration with third-party platforms: Ensure it smoothly integrates with various platforms, such as CRM systems, to streamline your lead distribution process.
- Compliance management: To help you stay compliant with regulations like GDPR and TCPA through features like opt-in management and data cleansing.
- Reporting and analytics: Detailed reports and analytics to track the performance of your lead distribution campaigns and make data-driven decisions.
- Automation and workflows: Ability to automate various tasks and set up workflows for efficient lead distribution.
- API and webhooks: API integration and webhook capabilities for seamless communication between your lead capture forms and the tool.
Key factor #4: Cost of your lead distribution software
When it comes to choosing a lead distribution tool, cost is definitely a big factor to consider. You don’t want to break the bank on a tool that might not even give you the ROI you’re looking for.
Prices can vary a lot, from a couple hundred bucks a month to over a grand – and that’s just the starting price!
So, before you commit, make sure you’re comfortable with the price tag and that it aligns with your budget.
With lead distribution tools, you really get what you pay for. Some tools may seem pricey at first, but if they can help you sell more leads and boost your revenue, then it’s worth the investment.
On the other hand, if you’re just starting out and don’t have a lot of leads to distribute, a more budget-friendly option might be the way to go. It’s all about finding that sweet spot between cost and value when choosing the right tool for your business.
Whatever you do, be sure to do your research, compare prices, and make sure you’re getting the best bang for your buck. After all, the right tool can make a world of difference in how efficiently you manage and distribute your leads.
Key factor #5: Uptime and performance
It doesn’t matter if your business is pumping out leads like a firehose or just trickling them in slowly, having a lead distribution software that’s always up and running is key.
Imagine missing out on a hot lead because your system decided to take a nap at the wrong time – not a good look. This is literally like setting cash on fire.
So, make sure to prioritize reliability when picking a lead distribution tool, because you don’t want anything slowing down your sales team’s momentum. Keep the leads coming and the conversions growing with a software that’s ready to rock 24/7.
Final thoughts on lead distribution software + our top pick
Diving into the world of lead distribution tools can feel like navigating a maze of options, with each one claiming to be the best solution for your needs.
The real challenge lies in finding a tool that truly addresses the unique requirements of lead sellers and buyers. With so many tools out there, you should carefully evaluate each one to ensure it meets your specific needs and helps streamline your lead management process.
Remember, the key is to find a tool that not only distributes leads effectively but also simplifies the entire lead selling process.
Our top pick? LeadByte
Over here at GetLeadForms, we integrate with a number of lead distribution tools. Our top choice is LeadByte. And this is for the following reasons:
- LeadByte has been around since 2013, so they know what they’re doing.
- It has all of the features that we discussed throughout this post, plus many others.
- LeadByte integrates directly with GetLeadForms via webhook (and direct integration coming soon).
You can learn more about LeadByte here –> https://www.leadbyte.co.uk/
