How HeyRemodelers Uses LeadForms to Increase Conversions and Reduce Lead Costs for Their Clients
A quick look at HeyRemodeling’s Results With LeadForms
13% form conversion rate
Reduced overall lead costs
+242% higher Conv Rate than industry average
Generating qualified remodeling leads is challenging.
Not only do conversion rates tend to be low, but remodeling leads are expensive. As a result, marketers end up shortening their forms, sacrificing lead quality to fill the funnel with leads.
But it doesn’t need to be that way.
HeyRemodelers, the #1 Remodeling and Countertop agency found a solution. They discovered that by using LeadForms across their client’s landing pages and websites they can lower lead costs while increasing lead quality at the same time.
HeyRemodelers came to LeadForms looking to get more conversions and leads for their clients.
They told us:
“We had tested some chat apps and weren’t impressed with the conversions it was bringing in. Someone recommended LeadForms so we gave it a try and I’m glad we did!”
How they are using LeadForms on their client’s website and landing pages
HeyRemodelers is using LeadForms throughout their clients’ sites, so it’s on every page.
One of their clients is a countertop company so visitors land on all pages. They have seen an increase in conversions when they use it on their landing pages with Google ads.
They are using our chat style form that looks something like this:
Note: This is not their exact form and landing page since we never share our customers’ private landing pages and funnel.
HeyRemodelers is also using the Onsite Message Feature to help boost leads across their client’s ENTIRE website.
The Onsite Message allows website visitors to engage with their clients from any page — even blog posts!
This is a great way to increase leads for clients, especially from traffic that doesn’t convert right away.
Higher Conversion Rates
Their RocketForm is currently converting at a 13% conversion rate for one of their clients. This is roughly 242% higher than the industry average conversion rate for the home improvement industry according to Unbounce’s 2021 Conversion Benchmark Report.
Lower Lead Costs
LeadForms has also brought their lead cost down tremendously and they are about to roll it out to more clients.
Better Lead Quality
HeyRemodelers told us that the lead quality is also great because they make the visitor answer a couple of qualifying questions and type in their project details. Thanks to using more interactive forms they are able to provide their clients with higher quality leads, without sacrificing conversions — which is a huge time saver when dealing with prospects in the home remodeling industry.
What they love most about LeadForms
We asked HeyRemodelers what they like most about LeadForms and here’s what they said:
“That it works! Anything that brings in more leads for our clients means it’s a homerun in our minds. The UX of the backend is very easy to use plus support is AMAZING! I’m also very much into design and the widget looks good on sites. It has that chat style look but it’s a multi-step form which is awesome.”
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